What else have I done?
As a multi-disciplinary designer with a graphic design and film background, I enjoy expressing my creativity and storytelling abilities through visually appealing works.
Graphic Design
BÉABA – Baby Care Brand Chinese Social Media
2022 @ Occasions
By weaving storylines into long-picture WeChat posts, product features were effectively communicated, promoting a hassle-free, convenient, and caring lifestyle for new parents.
Tools: Illustrator, Photoshop, After Effects
Skills: Graphic design, storytelling, motion graphics
Nova Mall – Summer Campaign Theme Design
The "Sweet Carnival" theme was crafted for a renowned shopping mall's summer campaign in Macau. I created six mascots that were transformed into onsite installations, drawing children and families and significantly boosting sales during the summer vacation.
2021 @ Occasions
Tool: Illustrator
Skills: Graphic design, art direction
ZEJULA – Detailing Aids for Product Sales
2020 @ PMA
Detailing aids are materials used by pharmaceutical sales representatives to present product features to doctors. These aids typically incorporate scientific research and require well-organized diagrams to convey abundant data effectively.
Tools: Illustrator, InDesign
Skills: Graphic design, data visualization
Film & Motion Graphics
The Best is Yet to Come – Undergrad Final Year Project
This 26-minute short film is about the stories of three adolescent girls in high school. This film won the HKBU Academy of Film’s Choice Special Mention at the Global University Film Awards in 2020 and the Best Student Short Film at the Hong Kong International Youth Film Festival 2019.
2019 @ Hong Kong Baptist University
Roles: Producer, Film Editor, Animator
Tools: Final Cut Pro, After Effects
Skills: Film producing, video editing, motion graphics, project management
Hemmerle – Infused Jewels Social Media Video
2022 @ Occasions
This short animation was created for our client Hemmerle’s recently launched jewelry series, “The Infused Jewels.” In the short 18 seconds, a serene and cozy atmosphere was created, aligning with the jewelry series’s branding.
Tools: After Effects, Photoshop
Skills: Motion graphics
Hemmerle – Brand Video
2022 @ Occasions
The brand video of Hemmerle introduced its history, brand identity, and featured jewelry series.
Tools: Photoshop, Illustrator, After Effects
Skills: Storytelling, storyboarding, art direction
Goose Island – Chinese Social Media Video
2022 @ Occasions
This video was to be posted on Chinese social media to promote Goose Island’s new packages of IPA beer. The vibrant video flow conveyed the brand’s fun and energetic brand identity.
Tools: After Effects, Photoshop
Skills: Motion graphics, video editing